The team at Albert Smith Signs are thrilled to be part of Mazda’s corporate signage / rebranding project throughout Australia. One of the first sites we completed was for David Russell at Wippell’s Mazda who has operated in Toowoomba since 1970.
Wippell’s, located in Queensland, is a ‘Mazda Master Dealer’ and impressively is the only Mazda dealership to have reached this level every year since the scheme was initiated in 1994. Mazda Australia Sales Director, Jarrod Gieschen said “The program helps to advance the benchmark for service each year, encouraging evolution and improvement on best practise, honouring Mazda’s customer-centric focus at every touch-point.”
This award winning dealership finished a $2 million upgrade to their facility, capped off with the new building signage.
Mazda dealerships are designed to reflect the same brand values as their cars, so customers feel the same exhilarating emotional connection with Mazda. This is delivered by ensuring a consistent brand image. Key architectural signage and identification elements have been selected to reflect the essence of the Mazda brand.
The new look incorporates a striking colour palette of black, silver and dark grey. At night the Chrome Mazda Brand Symbol illuminates white and the Mazda Corporate Script an elegant blue. New elements such as an entrance portal and impressive reception sign have been introduced to welcome and add to the customer experience.
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